Creative Director | Brand & Product Development | Systems Architect

I build creative that works. Whether it’s brand systems that scale, messaging that converts, or design that meets compliance without losing heart—I deliver.

From performance marketing and product development for consumer brands to EPA-compliant labeling for regulated products, I deliver clarity, speed, and leadership under pressure.

Brand, operations, compliance, and design have to move together — so what you launch isn’t just beautiful, but built to scale and survive.

  • Brand Strategy

    Messaging and Systems with Business Goals Built In

    From naming and packaging to digital campaigns and launch strategy, I build creative systems that connect story to outcome. Every piece of work supports revenue, engagement, or growth. Not just aesthetics.

  • Operations

    Creating Processes That Survive Chaos

    I design internal workflows that keep creative moving, even inside lean teams and high-pressure deadlines. From Amazon retail setups to Shopify content systems and fast-turn brand asset management, I’ve built scalable processes that deliver.

  • Product Development

    From Concept to Commercial Shelf

    I turn ideas into market-ready products—balancing speed, regulatory compliance, and customer experience. From naming and positioning to packaging design and technical documentation, I can manage the entire lifecycle for products that sell, scale, and survive scrutiny.

  • Compliance

    Where Creative Meets Regulatory—Without Losing Impact

    From EPA-regulated products to safety labeling and federal audits, I know how to craft messaging that passes legal and regulatory scrutiny without losing brand voice or clarity. I’ve built creative that survived government inspections and kept entire product lines alive.

Multichannel Campaigns – Strategy Meets Execution

Driving Engagement Across Digital, Print, and Retail
From lifestyle packaging for consumer goods to sales enablement for manufacturing, my work connects creative vision with business outcomes. I specialize in making sure every asset—whether it’s a website graphic, email series, or packaging label—works together as part of a scalable system.

EarthSafe – B2B Product Marketing & Brand Operations

Building Systems That Scale Across Channels
For EarthSafe, I built and executed full brand systems—from B2B campaign creative to Amazon retail optimization, Shopify content, and international packaging compliance. I’ve driven everything from asset libraries to trade show presentations, while managing multiple internal stakeholders.
EarthsafeCA.com

Valentine Performance Detailing – Small Business Branding

Building a Brand That Matches the Work Ethic
For this independent auto detailing business, I created a full brand identity system—from logo design and visual language to service menu materials and social content templates. The goal: Give a hands-on, small business the same polish and professional presence as the cars they service.
valentineperformance.com

EvaClean – Healthcare & Compliance Branding

Creative That Meets EPA & Healthcare Demands
For EvaClean’s infection prevention portfolio, I developed regulatory-compliant packaging, safety labeling, and educational materials—all while protecting the brand’s voice and visual consistency across platforms. My work supported product launches, EPA audits, and international market expansion into healthcare systems.
EvaClean.com

Bringing CryptoShield’s Brand Evolution to Life

Full-Scope Creative Support: Branding,
Web Design, and Materials
I partnered with CryptoShield to shape their new identity and digital presence. This included designing their new logo and brand visuals, creating a fully redesigned website focused on crypto education and security consulting, and developing marketing collateral focused on clear, compliant messaging that positions CryptoShield as a trusted resource.
thecryptoshield.com

Let’s Connect

This is just a glimpse of my work.
If you’d like to see project-specific case studies or deeper portfolio pieces, just reach out—I’m happy to share more!

You can also explore the websites listed above – every bit of creative work you see there, I built.